Objective:
Design and launch a transformational online program empowering artists to overcome emotional barriers, build resilience, and accelerate their creative careers. The initiative aimed to enhance emotional intelligence as a core driver of professional and artistic growth.
Strategic Approach:
Program Architecture:
Developed a curriculum grounded in emotional intelligence, resilience building, and creative empowerment. Each learning module included actionable exercises, real-world scenarios, and interactive elements to drive user engagement and retention.
Marketing Strategy:
Executed a multi-channel marketing campaign across social media, leveraging content-driven strategies such as value-based webinars, micro-courses, educational posts, and influencer collaborations. Focused on community-based marketing and social proof to amplify brand awareness and drive qualified leads.
Sales Funnel Optimization:
Designed and implemented a high-converting, user-centric sales funnel. Key tactics included segmented email nurturing sequences, conversion-optimized landing pages, and behavior-triggered automation workflows to maximize lead quality, enhance customer experience, and increase sales conversion rates.
Key Program Features:
Interactive, experiential learning modules with direct application to real-world challenges.
Live workshops and group coaching for deeper personal and creative development.
Exclusive online community to foster long-term engagement and peer support.
Bonus content including mindset training, advanced emotional resilience techniques, and creative productivity hacks.
Results:
Successfully positioned A.R.T.E training program as a flagship coaching program within the niche, establishing strong brand authority.
Generated €13,000+ in sales during the initial launch, exceeding projected revenue targets by over 30%.
Built a scalable and replicable program framework, with expansion potential into adjacent creative industries (music, writing, design).
Strengthened the client’s digital footprint, increasing audience engagement and positioning them as an emerging leader at the intersection of emotional intelligence and artistic success.
The campaign was carefully designed with a focus on audience segmentation, a combination of organic outreach and compelling ad creatives, and clear calls-to-action. This strategy ensured maximum engagement and conversion getting atotal of 1211 leads, between both organic and Meta Ads campaings, leading to a remarkable increase in leads within the set timeframe. These results underline the effectiveness of an integrated approach, leveraging both organic efforts and paid Meta Ads to achieve outstanding and measurable outcomes.
"I was looking for help to turn my knowledge into an online business and start generating income from what I knew how to do. I found in Romny someone who is incredibly hardworking, has a clear vision, and truly helped me achieve what I set out to do.
Throughout the entire process, communication was constant, his availability was total, and he always acted quickly and effectively. His transparency and the way he explained things so clearly were key to making everything work smoothly.
Would I recommend him? Absolutely. The results speak for themselves. Our launch was a success, and all the hard work truly paid off."